STYROFAN ® ECO 4810 latex adhesive offers renewable content for the carpet industry.

BASF has developed what is reportedly the first latex for carpet backing adhesives to be made with a minimum of 10% renewable materials. “STYROFAN ECO 4810 will enable carpet manufacturers to develop new, sustainable products with ingredients that reduce energy and resource consumption, compared to alternative materials,” said Bert Templeton, business director of Carpet for BASF in North America. “Importantly, STYROFAN ECO 4810 performs as well as traditional petroleum-based products.”

BASF’s test data indicate that STYROFAN ECO 4810 latex achieves key product performance levels targeted by both residential and commercial carpet manufacturers. “STYROFAN ECO 4810 latex creates value for our customers and demonstrates our commitment to developing innovative products to meet our customers’ needs. We continually look for ways to bring technologically advanced, sustainable products to the marketplace,” said Templeton.

The carpet industry has a strong commitment to developing sustainable products. STYROFAN ECO 4810 latex will help carpet manufacturers meet the ANSI/NSF 140-2007 standards of the American National Standards Institute and NSF International. The ANSI/NSF 140-2007 standards are used to identify certified carpets with a reduced environmental impact across multiple lifecycle and environmental categories. In its most recent report, the Carpet and Rug Institute (CRI) noted that manufacturers are increasing their use of bio-based and recycled materials in the manufacture of carpet and backing.

The use of carpet with STYROFAN ECO 4810 latex may also contribute toward Leadership in Energy and Environmental Design (LEED) points for builders and contractors.

About BASF

BASF Corp., headquartered in Florham Park, NJ, is the North American affiliate of BASF SE, which is based in Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and achieved sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit

STYROFAN is a registered trademark in the U.S., and a trademark in Canada of BASF SE (used with permission).