3M recently announced that actress Debra Messing is teaming up with the company’s Post-it brand for “Post-it Your Words Stick with Them,” a national campaign that highlights the power of a handwritten note and that asks parents and teachers to show how their Post-it Notes encourage kids during the school year. The program will reportedly benefit the non-profit AdoptAClassroom.org organization, whose mission is to promote student success by getting much-needed resources into the hands of teachers and students nationwide.

“Children of all ages respond to daily positive reinforcement,” said Jeff Hillins, director of Marketing, Post-it Brand. “As families head back to school, we feel it’s important to amplify a simple, yet powerful way to encourage and support our youth. A heartfelt, handwritten note is an easy and meaningful way to connect with your child and tell them they matter.”