Avery Dennison Corp. recently announced it has renamed and repositioned its medical solutions group as Vancive Medical Technologies™. The new name replaces Avery Dennison Medical Solutions and reportedly emphasizes the company’s renewed focus on creating intuitive, cost-efficient products that help improve the quality and outcomes of healthcare.

“The new brand reflects the evolution of our business and the role we intend to play in the future of healthcare innovation,” said Howard Kelly, vice president and general manager of Vancive Medical Technologies. “Over the past three years, we have brought an unprecedented level of initiative and ingenuity to the medical device marketplace, allowing us to extend beyond our traditional products. The Vancive name demonstrates our commitment to continue developing technologies and solutions that make healthcare easier and more accessible for care providers and their patients.”