Huntsman Corp. recently announced plans to launch a global transformational change program across its Advanced Materials division as part of an ongoing strategic plan reportedly designed to improve the company’s manufacturing efficiencies, enhance commercial excellence, and ensure its long-term global competitiveness. Weak economic conditions in key global markets, combined with rising fixed costs and continued volatility in the cost of raw materials, are reportedly driving the division to implement an improvement program that can align resources to focus on attractive higher-growth markets. The company expects benefits to the business in the range of $70 million.

“The planned program is designed to ensure that the Advanced Materials business is strongly positioned to compete successfully in a challenging marketplace,” said James Huntsman, president of the Advanced Materials division. “We will continue to invest significantly in our business in order to help our customers around the world address some of the engineering challenges they face over the coming years to produce lighter, more efficient materials.”

The transformation program is scheduled to begin in the first quarter 2013, with full implementation expected to be completed over the next 18 months.

For additional information, visit