Avery Dennison’s Graphics Solutions business recently announced a new partnership with West Coast Customs (WCC), through which all graphics or car wraps created during the 2013 season of “West Coast Customs,” the new Fox Sports television series, will feature Avery Dennison vehicle wrap films and overlaminates.

“Our customizers are looking forward to getting creative with Avery Dennison^®Supreme Wrapping Films and digitally printable films for each show’s project,” said Amy Boylan, president of WCC. “We’re impressed with all of the options available in the Supreme Wrapping Film product line, especially the wide range of colors. Our viewers are looking for new options they can use to customize their vehicles or motorcycles, and Avery Dennison wrap films certainly offer many dynamic options.”

“Color change and vehicle wraps are growing in popularity, and our partnership with West Coast Customs is a great opportunity to reach out to customizers, restylers, and consumers,” said Meghan Lagoni, marketing manager for Avery Dennison Graphics Solutions. “This year, millions of viewers will see how vinyl film can be used to transform and personalize a vehicle. We can’t wait to see what the West Coast Customs team will create with Avery Dennison wrap films.”

WCC, started in 1993 by Ryan Friedlinghaus as a custom vehicle styling company, has reportedly grown into a well-known lifestyle brand. In each episode of the new show, viewers get an exclusive look into the world of the famed car customizing business as Friedlinghaus and his team transform ordinary vehicles into one-of-a-kind rides.

“West Coast Customs” airs on Sunday nights at 5 p.m. EDT on Fox Sports. Avery Dennison digital products, including MPI 2611 Wall Film, were also used to create new graphics for the set’s floor and walls.

For additional information, visit www.graphics.averydennison.com.