New squeezable films with MP880 adhesive are now available, intended to fit the growing need for label conformity in food and beverage packaging. The squeezableMACTAC PERFORMANCE ADHESIVES Squeezable Films films feature clear adhesives with excellent tack designed to meet converters’ needs for an adhesive that can be used for a variety of surfaces, such as PET, HDPE, LDPE, PP, and others. Opposed to paper labels, the new squeezable films can give graphic designers a bolder look while offering long-lasting shelf appeal to attract consumers. 

Food packaging and beverage labeling have traditionally relied on paper labels. As the need to influence consumer purchasing decisions increased, so did the importance of unique packaging. Squeezable packaging grabs the consumer, adding the uniqueness needed for stand-out food and beverage designs.

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