3M Co. recently announced that its Nexcare Brand has launched a new digital campaign and contest. Called Nexcare “What Will Nana Do Next?,” the campaign’s star is an unexpected product tester—Nexcare Nana. She is reportedly putting her next adventure in the consumers’ hands to prove the staying power of Nexcare waterproof bandages offer.
Nexcare Brand invites individuals to suggest Nana’s next stunt. The winning idea will be represented in a new video with Nana, which will be featured on the Nexcare website. In addition, the grand prize winner will also receive a $2,500 gift card and a year’s supply of bandages. The contest runs through July 20; winners will be selected soon after.
For more information, visit www.nexcare.com/nana.