Dow reports that it is expanding its focus on the label industry by launching its INVISU™ acrylic adhesive portfolio in North America. The company’s latest advancement for pressure-sensitive paper and film label applications, the new technologies reportedly streamline the ability of label stock manufacturers, converters, and brand owners to address new and changing industry demands.

“Dow is investing in the label industry and launching new INVISU™ Acrylic Adhesive technologies at a time when the market is hungry for innovation,” said Mike White, senior marketing manager for adhesives for Dow’s Packaging & Specialty Plastics (P&SP) business. “As a full-service supplier of both acrylic pressure-sensitive adhesives and silicone release coatings, Dow is uniquely positioned to help our customers maximize label and packaging cost efficiencies.”

“Our investment in the label industry helped us identify key market needs to focus on, from the rigors of e-commerce shipping to the minimalist, no-label look that many brands want,” said David Keely, field technical service manager for adhesives, Dow P&SP. “The INVISU™ Acrylic Adhesives portfolio immediately addresses those demands, providing label production efficiency and adhesion to keep up with e-commerce growth, and clear-film adhesion for clear-on-clear labels.”

INVISU acrylic adhesives are reportedly designed to expand label performance:

  • INVISU 3400 acrylic adhesive—provides efficient production and consistent adhesion to various e-commerce packaging surfaces; the ready-to-coat, water-based adhesives combine high productivity with low conversion energy and offer high solid contents, adaptable viscosity profile, and excellent adhesion and cohesion at low temperatures
  • INVISU 4200 acrylic adhesive—helps brands create clear-on-clear labels for beverage, food, health and beauty, and other applications; the clear-film label adhesive offers excellent adhesion to low surface energy substrates and strong water whitening resistance

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