Felix Schoeller has officially announced its new corporate brand. The relaunch includes a new global design and a uniform appearance to the company’s brand. The Felix Schoeller Group will become Felix Schoeller, while Schoeller Technocell GmbH & Co. KG will operate in the future as Felix Schoeller GmbH & Co. KG, and the Canadian Technocell Inc. will be called Felix Schoeller Inc. The brand relaunch does not change Felix Schoeller's services and portfolio.
Felix Schoeller’s new brand – Paper Made For Life – was the result of an extensive process involving employees, customers, and partners. According to the company, the goal was to find out what the brand stands for, what people value about the company, and what they want for the future. “Paper” as the material is at the heart of all activities; “Made” stands for the competencies of the company, supported above all by its employees; and “For Life” is the endeavor to enable customers and partners – through the company’s products – to make a contribution to people's lives.
"We strive to harness the power of paper and to enable our customers and partners to find solutions. Solutions that empower lives, address challenges our society is facing, and make life better for people and our planet," said Hans-Christoph Gallenkamp, CEO of Felix Schoeller. "We go beyond paper and see it as a resource for the future – with infinite possibilities. As Felix Schoeller, we want to send a very clear, positive signal: For a consolidated company, for paper as a material with potential, and for the forward look of an entire industry."
For more information, visit: felix-schoeller.com/en/the-new-felix-schoeller.
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