Articles by Aggie Lotz

Strategic Solutions: LEED v4: Do Contractors Understand Adhesives Product Information?

Adhesives and sealants manufacturers need to understand how a project team typically makes its product decisions.

October 1, 2015

Available through the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED®) program, LEED v4 is the newest iteration of a benchmark standard for high-performance green buildings.

Strategic Solutions: Championing Executive Leadership in Internet Marketing

Your internal house should be in order before you spend marketing dollars to attract new customers.

Aggie Lotz

April 1, 2014

In the rapidly evolving field of B2B Internet marketing, I have worked with dozens of small- and medium-sized manufacturers and distributors on their strategies for being “found” online by the right people: buyers, engineers and users of their products.