Henkel has announced the opening of its new Application Center in Busan, South Korea, marking a significant investment in the global sports and fashion industry and underlining its commitment to support leading brand owners in Korea. Henkel reports that the new center signifies the company’s dedication to providing cutting-edge solutions and technical expertise to the sports and fashion industry. The center reinforces this positioning and further solidifies Henkel’s pledge to be at the forefront of industry advancement delivering constant innovation.

“We deeply value Korea’s role in the global sports and fashion industry. By strengthening our presence here, we reaffirm our commitment to being a trusted and responsive partner, leveraging Henkel’s decades of industry expertise to drive shared success” said Corbett Wallace, corporate vice president of Consumer Goods Adhesives at Henkel.

Beyond providing localized support, the Henkel Application Center Busan leverages the company’s global capabilities. Cross-functional integration between business units brings together diverse expertise to deliver innovative, tailored solutions that directly address customers’ evolving needs. The building features advanced facilities and collaborative workspaces designed to foster innovation, collaboration, drive efficiency, and stimulate growth. It serves as a connection point, linking customers with Henkel’s R&D capabilities and driving the future of the sports and fashion industry.

Henkel reports that the company is also actively researching and refining automated and simplified processes to empower partners to seamlessly integrate new technologies into their manufacturing practices, enhancing operational efficiency and accelerating innovation. Henkel is dedicated to pioneering sustainable adhesive solutions and materials that reduce the environmental impact. By integrating circular economy principles and bio-based raw materials into its product development, Henkel helps drive sustainable manufacturing practices across the sports and fashion industries.

Dharmesh Shah, head of Consumer Goods Adhesives Asia-Pacific at Henkel, said, “The opening of our new Application Center in Busan represents our unwavering commitment to our partners and customers. We believe this facility will serve as a catalyst for innovation, collaboration, and ultimately, the success of our partners.”

May Kim, president of Henkel Korea, commented, “We look forward to strengthening our domestic investments and collaborations with global brands through the Henkel Application Center Busan in the future.”

Learn more about Henkel at www.henkel.com.