More than 270 participants from 43 countries created works that showcased their creative skills and vision.

Avery Dennison recently announced the winners of the Avery Dennison Brand Experience Contest, which challenged designers to deliver a unique brand identity for fictional products in five categories: children’s juice, red wine, organic coffee, salad dressing and shampoo. The winners were announced at The Dieline Package Design Conference in Chicago.

Avery Dennison developed the worldwide packaging design contest to support and inspire design professionals. The contest encouraged more than 270 participants from 43 countries to leave behind normal project constraints and create work that showcased their creative skills and vision.

Selected by a panel of internationally recognized designers, educators and thought leaders in the package design industry, the five winners reflect a global group of professionals from design and advertising firms, as well as self-employed design professionals.

The winners, by category, were as follows:
  • Organic Coffee: Mark Roos, Contrast Studio and Photographic Studio, Capetown, South Africa
  • Salad Dressing: Steve Rischmiller, Saltmine Group, Sydney, Australia
  • Children’s Juice: Stuart Robson, Saltmine Group, Sydney, Australia
  • Shampoo: Christopher Loke, Pixology Designs, Orem, UT
  • Red Wine: Louise Besseling, Tan Branding, Utrecht, Netherlands.
“In addition to communicating brand stories, we strive to bring more to the table by offering innovative production, design and business development ideas,” said Christopher Loke of Pixology Designs, winner in the Shampoo category. “This contest provided a unique platform for us to explore our creativity, learn about new label and packaging innovations, and receive recognition among our peers and potential clients.”

As title sponsor of the conference, Avery Dennison displayed the winners’ work in the Brand Experience Contest booth. Following the conference, the winners will receive international acclaim on, a leading global package design website.

In addition, Avery Dennison will create a Look Book that will be shared with 2,000 global consumer packaging brand owners. Each winner also will be given a chance to make a difference through a $1,000 donation in their names to an international charity.

“We believe that the combination of compelling design with our innovations and the high-quality printing by our converter partners can ignite brands on the shelf and beyond,” said Jon Maley, global vice president of Marketing for Avery Dennison Label and Packaging Materials. “Better branding helps grow the industry for everyone.”

To view the work of the winners and finalists, visit

About Avery Dennison

Avery Dennison helps make brands more inspiring and the world more intelligent. For more than 75 years, the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. AFortune500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, CA, and has employees in over 60 countries. For more information, visit