Adhesives Mag logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Adhesives Mag logo
  • NEW PRODUCTS
  • NEWS
    • Adhesives & Sealants Headlines
    • Mergers/Acquisitions
    • Market Trends
    • TOP 20
  • TOPICS
    • Finished Adhesives and Sealants
    • Pressure-Sensitive Adhesives (PSAs)
    • Coatings
    • Raw Materials and Chemicals
    • Materials Handling/Processing
    • Meter/Mix/Dispense
    • Curing
    • Testing/Quality Control
    • Packaging of Adhesives & Sealants
    • Converting/Packaging
    • Composites
    • Sustainability
  • EVENTS
    • MAX
    • Events Calendar
  • COLUMNS
    • European Perspectives
    • Strategic Solutions
    • Supply Chain Strategies
    • Tape Talk
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Webinars
    • eBooks
  • EXPLORE
    • Adhesives in Action
    • Blog
    • ASI Store
    • Industry Links
    • Market Research
    • Classifieds
  • DIRECTORIES
    • Buyers' Guide
    • Global Adhesives & Sealants Directory
    • Raw Materials, Chemicals, Polymers and Additives Handbook
    • Equipment Handbook
    • Distributor Directory
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • ADVERTISE
      • Custom Content & Marketing Services
    • CONTACT
  • SIGN UP!
Finished Adhesives and Sealants

3M Launches Hire Our Heroes Campaign

Soldier
November 29, 2012

As America’s troops return home, they are facing unprecedented unemployment rates. They must somehow match their military skills and training with careerSoldier opportunities stateside. 3M has recognized the need for qualified technicians in the collision repair industry and is creating an opportunity for returning veterans to find rewarding careers with the right education and support.

3M, one of 15 corporations honored by the U.S. government as a Freedom Award Recipient, and its Automotive Aftermarket Division recently announced the new 3M Hire Our Heroes campaign to help provide training and support for the nation’s returning veterans and their families. 3M is partnering with the Collision Repair Education Foundation, the National Auto Body Council, and Operation Comfort to help support rehabilitation and training and drive employment in the collision repair industry for America’s returning veterans. The goal of the 3M Hire Our Heroes campaign, which kicks off in January 2013, is to donate up to $250,000 to benefit returning veterans and their families. The donation is based on the sales of select popular 3M products to qualified distributors.

“The men and women who have served our country bring excellent training and skills, a commitment for doing the job correctly, a passion for intellectual achievement, and a strong work ethic—all tremendous attributes for employment in today’s collision repair industry,” said Dale Ross, U.S. Marketing Operations manager for the 3M Automotive Aftermarket Division.

“Our industry needs qualified repair professionals with the necessary skills to keep pace with the evolving repair standards,” he said. “We are committed to helping repair facility owners and managers around the country get the capable, qualified repair professionals they need to perform at the high standards expected in today’s collision industry while honoring the tremendous service of our military men and women.”

This program will provide funding for education of the nation’s returning veterans and their families through the Collision Repair Education Foundation. The grants and scholarships will help cover tuition, books and classroom materials, as well as tools and equipment for returning veterans and their families. Veterans and their immediate families will be able to apply for 3M Hire Our Heroes grants and scholarships beginning January 1 through www.CollisionEducationFoundation.org.

“The Collision Repair Education Foundation does an excellent job of identifying great candidates for scholarship assistance and promoting high-quality education for collision repair professionals at schools throughout the country,” Ross said. “We’re proud to work with them to support training for these deserving veterans and their family members.”

The 3M Hire Our Heroes program also plans to help fund rehabilitation for the wounded veterans through Operation Comfort and the National Auto Body Council as part of a unique automotive skill-based rehabilitation program. Called Automotivation, it provides opportunities for wounded soldiers to channel their automotive skills—or learn new ones—to restore vehicles through the NABC Recycled Rides program for other military veterans. The campaign will be raising funds for a new facility in San Antonio, Texas.

“These men and women will receive instruction in collision repair, estimating, vehicle refinishing and other related topics toward the goal of preparing them for reentry into the civilian workforce, namely our industry,” said Chuck Sulkala, executive director of the NABC.

“Our wounded heroes have tremendous needs for rehabilitation, not just in our military hospitals but in skills-based rehabilitation that provides intellectual, hands-on opportunities and rewarding projects as they recover from their injuries,” Ross said.

The ultimate goal of the 3M Hire Our Heroes campaign is reportedly to support the U.S. Chamber of Commerce in raising awareness for hiring America’s heroes and help drive employment in the collision repair industry for these deserving veterans and their families. In addition, 3M is a national board member of the U.S. Chamber of Commerce Hiring Heroes program.

During the 2013 campaign, 3M will engage its industry alliances, channel partners and collision repair shops in building awareness for this program. It also plans to use its relationships with NASCAR; Roush Fenway Racing; team owner Jack Roush; Greg Biffle, driver of the No. 16 3M Ford Fusion; Chip Foose, a leading automotive designer; and legendary NASCAR crew chief and ESPN analyst Ray Evernham to help share the message.

For more information, contact Ted Guck, 3M Automotive Aftermarket, at tcguck@mmm.com or visit www.3M.com.

KEYWORDS: associations general business

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • mouse in hole

    Using Foam Sealants for Pest Prevention

    According to the National Pest Management Association,...
    Finished Adhesives and Sealants
    By: Kevin Corcoran
  • linked network nodes

    Using the Power of AI for Adhesive and Sealant Formulation

    With the help of software solutions, adhesive formulators...
    Adhesives and Sealants Topics
    By: Karen Parker
  • top20-hero.jpg

    2024 ASI Top 20: Leading Global Manufacturers of Adhesives and Sealants

    ASI's annual ranking of the top 20 global adhesive and...
    Adhesives and Sealants Topics
Manage My Account
  • eMagazine Issues
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

ASI top 20 global manufacturers

2025 ASI Top 20: Leading Global Adhesives and Sealants Manufacturers

Image of scrabble pieces with pictures of people

Sika Purchases Construction Chemicals Company in Qatar

image of a graph representing markets

H.B. Fuller Reports Results for Second Quarter and Updates 2025 Guidance

ASI Top 20 website

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Structural Adhesives: Properties, Characterization and Applications

Structural Adhesives: Properties, Characterization and Applications

See More Products

ASI CASE EBOOK

Related Articles

  • ACC Launches Energy Advocacy and Awareness Campaign

    See More
  • USPS Launches Third MACtac-Supplied `Flags of Our Nation' Stamp Set (8/26/09)

    See More
  • charity

    3M Launches a New Sustainability Goal With Global Skills-Based Volunteer Program

    See More
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing