Krazy Glue Launches Pop-Up Store
A 263-lb pool table, a 48-lb teddy bear, a 130-lb home gym, and more were glued and suspended in the air for shoppers to view..
Krazy Glue recently announced it launched The Krazy Store, which opened its doors for one day in New York City hanging some of the most sought after gifts up in the air. Using Krazy Glue, a 263- lb pool table, a 48-lb teddy bear, a 130-lb home gym, and more were glued and suspended in the air for shoppers to view.
"A single drop of Krazy Glue can hold up to 1,000 lbs, and we wanted to prove it to holiday shoppers," said Victor Misawa, senior vice president of marketing, writing, Newell Brands. "In the Krazy Store, we were able to show off the strength of our glue while putting some additional ‘crazy’ in the holiday shopping season. And, a few lucky shoppers were able to take home the presents for free when they played our Krazy Glue trivia game."
For more information, visit www.krazyglue.com.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
