Adhesives Mag logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Adhesives Mag logo
  • NEW PRODUCTS
  • NEWS
    • Adhesives & Sealants Headlines
    • Mergers/Acquisitions
    • Market Trends
    • TOP 20
  • TOPICS
    • Finished Adhesives and Sealants
    • Pressure-Sensitive Adhesives (PSAs)
    • Coatings
    • Raw Materials and Chemicals
    • Materials Handling/Processing
    • Meter/Mix/Dispense
    • Curing
    • Testing/Quality Control
    • Packaging of Adhesives & Sealants
    • Converting/Packaging
    • Composites
    • Sustainability
  • EVENTS
    • ASI Academy
    • Events Calendar
  • COLUMNS
    • European Perspectives
    • Strategic Solutions
    • Supply Chain Strategies
    • Tape Talk
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Webinars
    • eBooks
  • EXPLORE
    • Adhesives in Action
    • Blog
    • ASI Store
    • Industry Links
    • Market Research
    • Classifieds
  • DIRECTORIES
    • Buyers' Guide
    • Global Adhesives & Sealants Directory
    • Raw Materials, Chemicals, Polymers and Additives Handbook
    • Equipment Handbook
    • Distributor Directory
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • ADVERTISE
      • Custom Content & Marketing Services
    • CONTACT
  • SIGN UP!
Adhesives and Sealants TopicsFinished Adhesives and SealantsPressure-Sensitive Adhesives (PSAs)

Stick and Stay Stuck: Optimizing Performance for Pressure-Sensitive Adhesives

It is vital to use the correct pressure-sensitive adhesive for the specific material and environment.

By Scott Krusinski
asi0719-AveryDennison-open
asi0719-AveryDennison-img1

In general, the more textured a substrate is, the more difficult it is to bond to.

asi0719-AveryDennison-img2

Examples of substrates with challenging surface areas include clothing textiles (a) and open-cell polyurethane foam (b).

asi0719-AveryDennison-open
asi0719-AveryDennison-img1
asi0719-AveryDennison-img2
July 12, 2019

Production problems…we’ve all been there. Consider this: A new type of plastic was selected for an automotive headlamp component. Nothing else has changed in the manufacturing process—but it should have been. Now the water seal, an ethylene propylene diene terpolymer (EPDM) foam die cut laminated with pressure-sensitive adhesive, is not bonding to the new plastic and is simply falling off.

In another scenario, the materials for a new building insulation bonded perfectly for the first six months of use, and the new product was a hit. Then summer came along, temperatures began to rise, and the insulation materials started to delaminate and fall apart.

In every situation, two main considerations—the materials being bonded and the environment of the application—can make all the difference in pressure-sensitive adhesive success or failure. When selecting adhesives for certain materials, you must consider the surface energy and texture of those materials. You must also consider the environmental conditions (e.g., temperature and humidity) that these materials will be subjected to.

Specifying the proper adhesives and working with converters and adhesive manufacturers is a key element in designing any new product or revising an existing one. Knowing the basic properties of an adhesive is a start. Factors beyond that must be also considered, and the best time to do that is early in the design stage.

 

Surface Energy

A substrate’s surface energy (the way a surface can be measured to indicate how something will bond to it) has a direct impact on an adhesive’s ability to bond to the substrate. Low-surface-energy (LSE) materials tend to present a larger challenge than high-surface-energy (HSE) materials.

For example, most metals are HSE materials. Plastics, however, can be both. This includes HSE plastics such as acrylonitrile butadiene styrene (ABS) and polycarbonate (PC), as well as LSE substrates like polyethylene (PE) and polypropylene (PP).

Selecting the wrong adhesive can result in weak bonds that lack the strength to effectively adhere to materials, which may cause materials to lift off substrates or completely separate. Rubber-based adhesives tend to bond well to LSE surfaces, as do acrylic-based adhesives modified with tackifiers, which “soften” the adhesive for higher flow (thus higher tack). Such solutions are well-suited for automotive applications, where many plastic applications present themselves.

 

Surface Texture

In general, the more textured a substrate is, the more difficult it is to bond to. If an application employs an adhesive that doesn’t flow enough or is too thin, it won’t bond to enough surface area. Such applications typically require a tackier adhesive with a higher coat weight. The tackier the adhesive, the more it will flow and fill the gaps in foams and heavily textured fibrous materials.

A simple example is that of clothing textile materials. But it can also be as complex as open-cell polyurethane foam bonding for use in acoustical absorption or gasketing in a wide range of end user segments such as automotive, white goods, or general industrial.

 

Environment

Now that the material factors have been considered, the environment of the application must be assessed. The first and main concern should be temperature. Temperatures can vary from application to application, and this affects whether an adhesive succeeds or fails. A good rule of thumb for temperature resistance is that rubber-based adhesives will work fine for temperatures below 150˚F, while acrylic-based adhesives can resist temperatures around 350˚F. Applications in higher temperature ranges will often need testing or previous data to help support a proper recommendation.

Other environmental conditions—including humidity; indoor/outdoor use; exposure to solvents, chemicals, or fuels; and direct or indirect UV exposure—all come into play as well. In general, acrylic-based adhesives have much better resistance to these types of conditions when compared to rubber-based adhesives. As with temperature, technical support is recommended if the application has a high exposure to these conditions.

 

Sticking to the Plan

While no single adhesive is right for every application, two questions should be asked in the design phase when considering an adhesive: what materials are being bonded, and what environments will be faced? This exploration should be done early in the design phase, not when a die-cut part is about to go into production.

The good news is that a design engineer has the resources of the tape converter and tape manufacturer when making these selections. Consulting these experts can help ensure the parts being stuck together will stay stuck—and prevent you from getting into a sticky situation.
 


For more information, contact the author at scott.krusinski@averydennison.com or visit www.tapes.averydennison.com.

KEYWORDS: adhesives in automotive adhesives in construction bonding foams

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Scott Krusinski is Product Manager, Automotive and Other Transportation for Avery Dennison Performance Tapes. He can be contacted at at scott.krusinski@averydennison.com or visit www.tapes.averydennison.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • 2026 ASI Top 20: Leading Global Adhesives and Sealants Manufacturers

    2026 ASI Top 20: Leading Global Adhesives and Sealants Manufacturers

    Every year, we study the leading worldwide manufacturers...
    Adhesives and Sealants Topics
    By: Karen Parker
  • PSA Market

    Trends and Opportunities in Pressure-Sensitive Adhesives: Sustainability, Innovation, and Market Growth

    The pressure-sensitive adhesives market is growing...
    Pressure-Sensitive Adhesives (PSAs)
    By: Parag Shah and Chirag Tripathi
  • science test tubes

    2026 Adhesives and Sealants Raw Materials Roundup

    After more than two years of contraction, the...
    Sustainability
    By: Karen Parker
Manage My Account
  • eMagazine Issues
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Adhesives and Sealants Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Adhesives and Sealants Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Assembly automation for medical device manufacturing
    Sponsored byNordson EFD

    Three Proven Principles Powering Quality Assembly

Popular Stories

Image of a computer keyboard with the letters N E W S highlighted

Huntsman to Merge with Olin, Creating $12 Billion Chemicals Leader

Image of a computer keyboard with the letters N E W S highlighted

H.B. Fuller Announces Offer to Buy Advanced Medical Solutions Group

Picture of the words Ask 3M in red and white

3M Launches AI-Powered Tool That Provides Access to Technical Expertise

ASI 2026 Top 20 Adhesives & Sealants List

Events

September 15, 2026

Coatings Trends & Technologies Summit

This annual Midwest coatings conference combines all of the high-quality technical presentations, exhibits and networking opportunities from the Coatings Trends and Technologies and Powder Coating Summit conferences into one new event. The event caters to both liquid and powder coatings formulators and manufacturers.

September 16, 2026

World Adhesive & Sealant Conference (WAC) 2026

As the industry’s premier international event, WAC 2026 offers a unique opportunity for professionals from every continent to connect, collaborate, and shape the future of the sector.
View All Submit An Event

Products

Structural Adhesives: Properties, Characterization and Applications

Structural Adhesives: Properties, Characterization and Applications

See More Products

Related Articles

  • Converting Equipment for Pressure-Sensitive Adhesives

    See More
  • NewProducts.jpg

    ARKEMA: Latex for Pressure-Sensitive Adhesives

    See More
  • Multiple Factors Contribute to Increasing Global Demand for Pressure-Sensitive Adhesives

    See More

Related Products

See More Products
  • Pressure-Sensitive Adhesives and Applications

  • Technology of Pressure-Sensitive Adhesives and Products

  • Overcoming Formulation Challenges with Pressure Sensitive Adhesives (Virtual Course 9/23/26)

See More Products

Related Directories

  • Pressure Sensitive Tape Council

    The Pressure Sensitive Tape Council (PSTC) is a nonprofit North American trade association dedicated to helping the industry produce quality pressure sensitive adhesive tape products in the global marketplace. PSTC members range in size from privately owned companies with less than 50 employees to multi-national, fortune 100 companies.
  • Dyna-Tech Adhesives Inc.

    Manufacturer of water-based pressure-sensitive adhesives and coatings, hot-melt adhesives, packaging adhesives, advanced resin dispersions, heat seals, cohesive adhesives, solvent acrylic pressure sensitive adhesives, solvent rubber pressure sensitive adhesives, energy-curable coatings and adhesives.
×

Keep the info flowing with our newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing