Fedrigoni Group has launched a new global identity to strengthen the group's positioning, with a distinctive image for the company's many brands. The new identity creates a homogeneous name and image for the self-adhesive materials division, which, from a plurality of brands and companies (Arconvert, Ritrama, and IP Venus) has now become Fedrigoni Self-Adhesives.

"With this brand renovation project we are laying the foundations to build an important global Group, and continuing along the growth path that allowed us to cushion the impact of Covid-19 on the market, and to achieve all our objectives in terms of acquisitions, strengthening of management, innovation, development of new products, processes efficiency, acceleration of sustainability and now a new and distinctive image on a global level as well," said Marco Nespolo, CEO of Fedrigoni. "It's a process in which creativity and design play a leading role. Fedrigoni has always worked alongside people with innovative ideas for paper and self-adhesive materials, providing the right level of support to give substance to their intuition, from luxury packaging to the most refined labels, from art to publishing. 'Elevating Creativity' is our mission: the ladder, a symbol of the city of Verona, is also our icon that represents our dedication, through our products, to supporting all the clients in maximising and elevating their brands."