Henkel Anniversary Celebration Leads the News

An announcement from Henkel regarding activities surrounding a major milestone drew the most reader interest last week (Henkel’s Pritt Brand Celebrates 50-Year Anniversary with Social Responsibility Initiative): “Henkel is celebrating the 50th anniversary of its Pritt glue stick brand in 2019 with different activities throughout the year. Reportedly to underline the brand values, the company started an internal corporate social responsibility initiative called “We craft for children” among the top-10 Pritt countries around the globe. Brazil, South Africa, and Turkey were selected as winners and were awarded with a total donation of €90,000 (approximately $99,000) for three local organizations that support the development and education of children.

“Henkel reports that the Pritt glue stick supports the development of children’s motor and creative skills through glue crafting-related activities in school and at home. For the “We craft for children” initiative,  participating countries organized local anniversary events where Pritt employees had the opportunity to craft paper figurines expressing what they wanted to be as a child. In cooperation with the Fritz Henkel Stiftung, the most engaging countries were awarded a donation for a local organization in support of children’s development and education.