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NewsAdhesives and Sealants TopicsAdhesives & Sealants HeadlinesCoatings

Expert in Product Innovation Joins ChemQuest

Picture of a woman, Roudabeh (Rudi) Heshmatazad

Roudabeh (Rudi) Heshmatazad is a new director at ChemQuest. Image courtesy of ChemQuest.

May 21, 2025

The ChemQuest Group, a global consulting firm specializing in strategy, technology, market intelligence, and M&A for the specialty materials industry, has named Roudabeh (Rudi) Heshmatazad as a director.

Heshmatazad brings over 25 years of experience in innovation, product development, and business growth across consumer goods, coatings, and specialty materials. Her career includes leadership roles at BEHR Paint Co., Bosch Home Appliances, and Delta Faucet, as well as founding RAIRE Chocolate, a premium nutraceutical brand. She holds a chemistry degree from Azad Tehran University, an MBA from DeVry University, and a business strategy certification from Harvard Business School Online.

“With over 25 years in the chemical industry, I’ve had the privilege of leading innovation, product development, and business growth across categories ranging from consumer goods to coatings and specialty materials,” Heshmatazad said. “While at BEHR, I worked closely with the ChemQuest team to explore strategic opportunities beyond our core business. Together, we built a robust M&A pipeline and evaluated adjacent markets. Through that work, I also got to know Dan, whose consumer-first mindset and thoughtful, human-centered leadership made a lasting impression. I’m excited to now be part of a team that brings such depth, clarity, and impact to clients navigating technology development, market expansion, and transformative growth.”

“I’m excited to join ChemQuest and help clients drive growth through innovation and strategic market expansion,” said Heshmatazad. “My previous collaboration with the team revealed their deep insights and human-centered approach.”

ChemQuest CEO Daniel Murad added, “Rudi’s diverse background and strategic mindset will be invaluable as we guide clients through today’s complex business landscape.”

Learn more at chemquest.com.

KEYWORDS: personnel

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