Ashland recently revealed its new “Always Solving” corporate identity, intended to further its competitive strategy following its eventual separation from Valvoline.

“We’ve been on a thoughtful and determined journey since announcing plans to separate Valvoline and Ashland into two standalone companies,” said Bill Wulfsohn, Ashland chairman and CEO. “Today, we’re both strong, independent, industry-leading companies positioned for bright futures.”

Along with his global leadership team, Wulfsohn developed a competitive strategy that reportedly allows each of Ashland’s chemical businesses to develop its own comprehensive strategic approach as to where to compete and how to win in its marketplace. Each business will employ its own core competencies in specialized problem-solving that brings real and consistent value to customers.

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Top 5 News that Sticks for October 9-15

1. Ashland Announces New Corporate Identity  (#5 last week)

2. NuSil, Avantor Merger Complete

3. Shepherd Chemical Receives Polyurethane Innovation Award

4. 3M Completes Sale of Films Business

5. Gabriel Opens Application Development Laboratory