H.B. Fuller Co. recently announced that, in partnership with Quaker Oats Co. and International Paper Co., it has received the Institute of Packaging Professional’s (IoPP) 2014 AmeriStar Award for retail-ready packaging designed for Quaker® Real Medleys® single-serve oatmeal.
The AmeriStar Awards are reportedly presented to leaders in the industry, recognizing excellence and innovation in packaging design. The award was in the Promotional/Display category.
The redesigned Real Medleys packaging reportedly provides robust protection that takes the product from shipping to shelf while providing significant cost saving and sustainability benefits. The packaging replaces a two-piece tray and cover that had to be packed manually with a standard, one-piece RSC case that uses H.B. Fuller’s Open Sesame® tapes, a fully integrated tear tape system. The easy-open capabilities of Open Sesame reportedly create a clean edge without using perforations, which can weaken packaging. It enabled the design team to reduce material used by 35% while maintaining the compression strength provided by the previous two-piece design. This lighter case performs well under extreme conditions and meets retailers’ needs for an attractive, shelf-ready display.
For more information, visit www.hbfuller.com.