H.B. Fuller Receives Award for Packaging
H.B. Fuller Co. recently announced that, in partnership with Quaker Oats Co. and International Paper Co., it has received the Institute of Packaging Professional’s (IoPP) 2014 AmeriStar Award for retail-ready packaging designed for Quaker® Real Medleys® single-serve oatmeal.
The AmeriStar Awards are reportedly presented to leaders in the industry, recognizing excellence and innovation in packaging design. The award was in the Promotional/Display category.
The redesigned Real Medleys packaging reportedly provides robust protection that takes the product from shipping to shelf while providing significant cost saving and sustainability benefits. The packaging replaces a two-piece tray and cover that had to be packed manually with a standard, one-piece RSC case that uses H.B. Fuller’s Open Sesame® tapes, a fully integrated tear tape system. The easy-open capabilities of Open Sesame reportedly create a clean edge without using perforations, which can weaken packaging. It enabled the design team to reduce material used by 35% while maintaining the compression strength provided by the previous two-piece design. This lighter case performs well under extreme conditions and meets retailers’ needs for an attractive, shelf-ready display.
For more information, visit www.hbfuller.com.