Editor's Memo: Innovation Abounds
Voting is now open for the ASI Readers' Choice Awards!
I'm happy to announce that voting is now open for the ASI Readers’ Choice Awards! Over the past several months, we asked companies to submit their best-of-the-best innovative products for your consideration. Now you have the opportunity to vote for your favorite by visiting http://readerschoice.adhesivesmag.com. After voting closes on September 30, we’ll be awarding a $25 American Express gift card in a random drawing to two voters. The 2015 ASI Readers’ Choice Award winners will be announced in our November issue. If you have any questions or would like additional information, please don’t hesitate to contact me. Happy voting!
Speaking of new and innovative products, several articles in this issue focus on new product development and marketing. Beginning on p. 32, author Marc Benevento, managing director at Industrial Market Insight, discusses “Linking New Product Strategy and Tactics with Forecasts.” He explains the important difference between the terms “strategy” and “tactics,” and how to use forecasting techniques to integrate new product strategy into everyday operations.
Turn to p. 28 to read what David Brassard, founder of Silicone Solutions, learned during his tenure as a consultant in the silicones business for 20 years. He identifies three categories of activities that resulted in “failed” projects that ended up marketable in other areas.
Innovation is always a big part of the Adhesive & Sealant Council’s (ASC) Convention and Expo, and this fall’s event will be no exception. Taking place October 19-21 in Pittsburgh, event highlights will include dozens of technical sessions, several networking opportunities and, of course, the Expo. Beginning on p. 16 of this issue, ASC Chair Traci Jensen shares some of the association’s expectations for the industry in “4 Trends Impacting the Global Adhesives and Sealants Industry.”
Teresa McPherson is Editor of ASI magazine. If you wish to send a letter to the editor, please email email@example.com. Letters must include the sender’s address, phone number and email address, when possible. Letters may be edited for space and clarity.
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