Lux Research recently outlined five key trends that will define how the world beyond COVID-19 will be different. The pandemic has drastically changed the landscape for businesses across all industries, forcing immediate changes that will often have long-term consequences.
The five trends that are shaping the post-COVID-19 future include infection prevention, remote commerce, improving resiliency, greater agility, and macroeconomic impacts. Each of these trends can have a positive or negative influence on an emerging technology. By considering the effects of these trends on technology, we can see how industries are being transformed.
“The methodology focuses on three primary parts: identifying the major trends shaping the future after the pandemic, assessing the impact on technology, and prioritizing the actions that need to be taken based on trends and tech impacts,” said Michael Holman, Ph.D., vice president of Research at Lux and co-author of the report. “While things are changing too rapidly to have 100% certainty, this methodology helps executives take a systematic approach to rebalancing their portfolio.”
Increased agility and resilience are predicted to drive long-term positive change for materials innovation. “Materials informatics will also see a medium-term positive impact thanks to increased efficiency and agility in R&D,” said Holman. “We expect a positive effect on plastic waste recycling and synthetic biology, as more people are gravitating to single-use plastics to stay safe, and synbio can allow more agile and flexible production.”
The energy industry will see a number of key changes, as increased resilience and agility will drive further investments in clean energy, spurring on the energy transition. Bio-based and synthetic fuels, however, will be hard-hit by macroeconomic funding constraints and low oil prices. With increased energy use out of the home thanks in part to remote working conditions, home energy management is predicted to have a positive medium-term impact, led by remote commerce and improved resiliency.
“Digital transformation will rapidly accelerate adoption of emerging technologies like telemedicine, thanks to a dramatic increase in remote commerce and the need for infection prevention,” said Kevin See, Ph.D., vice president of Research at Lux and co-author of the report. “Wearables will also see a positive near-term lift as they aid in infection prevention and reopening efforts. There will be an upward trend in robotics due to the need for infection prevention and improving resiliency. COVID-19 will push major manufacturing and logistics operations to assess the potential of robotics moving forward.”
The agrifood and health ecosystems will see positive growth in omics, which are a powerful suite of technologies for fighting COVID-19. In food, ingredient informatics and plant-based proteins will benefit, as they allow for increased resilience and agility in the food value chain.
The future of the mobility industry is more varied. Autonomous vehicles will experience a long-term positive impact due to social distancing preferences but near-term are delayed due to the disruption of development and pilots. Shared mobility is a mixed bag, as ride-hailing is severely negatively affected in the near term, while micromobility solutions provide an alternative that better suits social distancing measures. The long-term consequences for electric vehicles will be minimal, as adoption will continue to be driven by regulations that for now have not drastically changed.
By using this framework, innovation leaders can identify the trajectory of technologies they are either invested in or considering investing in, as well as the implications for their industry. Some technology outlooks will see persistent effects from COVID-19, while others will experience a more dynamic shock that changes over time.
Additional details are available at www.luxresearchinc.com.